Viewbook

As the main driver for prospective students to attend our university, I knew I wanted this edition to feel bold, unexpected, and really pop. It can be challenging to know exactly how to make a design stand out right away. For me, the process is often about experimenting with different directions and iterating until something clicks and my brain tells me I’ve landed in the right place. The final cover has that immediate impact I was looking for, and our stakeholders responded really positively to both the cover and the spreads inside.